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About SwimPathway

Created from practical swimming-club experience

SwimPathway is being built to give clubs one clearer and more connected way to support development, organise people and manage information responsibly.

Created by Jack Coleman

Experience behind the platform

SwimPathway was founded by Jack Coleman following more than ten years of experience across competitive swimming, club management, teaching, coaching, education and operational delivery in the United Kingdom and the Middle East.

The platform has been shaped by direct experience of the administrative, developmental and safeguarding challenges faced by swimming clubs.

It has also been informed by input from experienced practitioners in education and organisational management.

Swimming clubs are built by people, not paperwork. SwimPathway exists to give those people more time to coach, teach, support and develop swimmers.

Product principles

A practical standard for every build

Development before data for its own sake

Information should help people support a swimmer's pathway, not simply create more records.

Safeguarding by design

Sensitive work requires deliberate boundaries, appointed responsibility and retained history.

Simplicity for volunteers

Workflows should make the next action clear without demanding technical knowledge.

Clear role-based access

People should see what they need for their responsibilities, not every record the club holds.

Strong club isolation

Ordinary club records remain within that club's authorised context.

Continual improvement

Practical club feedback should shape how the platform develops over time.

The purpose

Track progress. Support development. Guide the pathway.

Those three actions keep the product focused: understand where a swimmer is, support the work around them and help the club make the next appropriate decision.

Built with clubs, shaped by club work

SwimPathway welcomes practical questions and expressions of interest from swimming clubs.